Condom advertisements have been controversial since their inception, whether they incite fear, give wrong information or encourage a healthy sexual life (yes, those are controversial too). A while back I posted a blog on two French AIDS awareness campaigns, one was geared towards straight folk and the other was towards gay folk. These French ads were quite refreshing in that they promoted a healthy and happy sexual life, rather than using tired old scare tactics to frighten people into the use of condoms.
Recently an ad campaign by German company Doc Morris Pharmacies has raised quite the stir. Is it because of the
graphic imagery of sperm? Not really. Perhaps it’s the lack of information on how to use a condom? Not so much. Mainly this ad campaigns message is: “use a condom or create the next genocidal maniac.” As you can see below,
each of the three print ads portrays sperm that look like historical atrocity makers of our time. That is, Hitler, Mao Zedong, & Osama Bin Laden.

Hitler Sperm

Mao Sperm

Osama Sperm
What are your thoughts? Do these print ads make you rush to the pharmacy to purchase johnny hats? Do they make you laugh? Groan? Are the only use of condoms just for preventing pregnancy, a genocide and terror-inducing one at that?
Also, there is the fact that these ads only reach out to straight audiences. Should all safe sex ad campaigns reach out to all sexualities or is it okay to have specific ads geared towards specific sexualities?
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