PSA = Persuasive Scare Announcement?
Monday July 13th, 2009 in PSA | 1 Comment »
(image from http://www.curriki.org/)
Europe, Europe, Europe. What have you done now?
European PSA’s have consistently, in my not-so-humble opinion, been leading in creative ways of informing the public on important health and humanitarian issues. Whether it’s through creepy, surrealist images of people doing the nasty with insects, dream-like animated ads promoting HIV awareness or satirical print ads encouraging the use of condoms in order to prevent breeding the next Hitler. And then there are some PSA’s where I can’t help but sarcastically think to myself (I like being sarcastic…to myself), “maaaaaaaybe that’s just a liiiiiiiiittle too far.”
Below is the video of a recent PSA where they have gone too far, too decadent, too scare tactic-ty and overall just making me sit there and think “really?” In the below ad, famed burlesque star Ancilla Tilla begins her sultry burlesque performance in front a dimly lit audience and just when she strips down to nothing but pasties…a fisherman pops up, clubs and begins to skin her alive. According non-profit org in Holland, this is the perfect message for informing the public that fish are skinned and gutted alive every day. WARNING: pretty damn graphic, this video is.
What? Really? We’re going to make that analogy again? Maybe I’m biased because that halibut I had last week in Bodega Bay was amazingly delicious, but that seems like a dramatic leap to me. More so, the use of sexuality, and specifically, female sexuality to grab the viewers attention is below the belt (sorry). Then add in the use of violence against women to bring up your point that it’s just like violence against that delicious halibut I thoroughly enjoyed makes it even more ludicrous to me. I’m all for humane treatment of animals, but I’m not in support of cheapening the cause against violence towards women.
What say you? Is this a valid and effective method of promoting humane treatment towards women…I mean fish…I mean, what was that ad about again?
(via http://www.popporn.com)
